Branding & Graphic Design – "Lunar Luxe Cosmetics"
Project Overview
Client
Lunar Luxe – A High-End Skincare Brand
Industry
Beauty & Wellness
Services Provided
Logo Design, Packaging, Social Media Branding, Website UI/UX
Project Benefit
Lunar Luxe approached Yoshi Visions Unlimited to create a premium brand identity that would reflect luxury, sustainability, and innovation. The brand aimed to launch a new line of organic skincare products, and they needed everything from logo design to packaging and website visuals.
Challenges
- The brand wanted a luxurious yet minimalist aesthetic.
- The packaging had to be eco-friendly without compromising design quality.
- Social media branding needed to be engaging and cohesive.
Our Approach
- Brand Research & Strategy: We analyzed competitors and conducted audience research to define a strong visual direction.
- Logo & Typography: Our team designed a sleek, elegant logo using a minimalist moon-inspired motif.
- Packaging Design: We created 100% biodegradable packaging with embossed branding to maintain a premium feel.
- Social Media & Web UI/UX: We designed aesthetic Instagram templates and a seamless e-commerce website optimized for conversions.
Outcome
- Lunar Luxe reported a 30% increase in pre-orders before launch.
- The website achieved a 2.5x higher engagement rate compared to industry standards.
- The brand was featured in two major beauty magazines for its innovative design.
